So finally you have managed to score that big interview, and are looking forward to cracking it. Apart from all the preparation that you have already put in (LinkedIn Profile – check, other social media – check, a stellar resume – check, great communication skills – check, and everything else!), you also need to be thorough in your company research, or research about the company you are interviewing for. Imagine this scenario – you are interviewing for HP and if they ask you what HP stands for, you should be able to say it without batting an eyelid! Usually, in the larger scheme of things, we miss these details.

That however, isn’t quite acceptable since you are expected to know these things. So what should a thorough company research entail? Read on to find out!

Company Research Tip #1: The Company’s Mission and Vision
One of the most common interview questions that you are almost certain to be asked in any interview is – “why should we hire you?” Well of course for your skills, and everything else that your stellar resume says about you, but how do you put it in a way so that you are sure score? Keep what the mission, vision and values are, of the company in mind while answering this question. Tell them how you think your skills and capabilities are a reflection of what the company’s vision is, and compatible with its mission.